In August 2014 Facebook started to force people to download “Messenger” app and mean while “Messenger” app was rocking at the top in the app store.
During a live Q&A session CEO Mark Zuckerberg finally explained the reason why Facebook decided to make “Messenger”
“Asking everyone in our community to install a new app is a big ask,” Zuckerberg said. “I appreciate that that was work and required friction. We wanted to do this because we believe that this is a better experience. Messaging is becoming increasingly important. On mobile, each app can only focus on doing one thing well, we think.”
Facebook CEO Mark explained the primary purpose is its News Feed, and even more about messaging feature
“10 billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab,” Zuckerberg said. “We saw that the top messaging apps people were using were their own app. These apps that are fast and just focused on messaging. You’re probably messaging people 15 times per day. Having to go into an app and take a bunch of steps to get to messaging is a lot of friction.”
Zuckerberg also acknowledged that forcing users to download a separate app is “painful” for users, but only in the short term, and the result is a more focused experience.
Source Link :- Theverge.com“Why wouldn’t we let people choose to install the app on their own at their own pace? The reason is that what we’re trying to do is build a service that’s good for everyone. Because Messenger is faster and more focused, if you’re using it, you respond to messages faster, we’ve found. If your friends are slower to respond, we might not have been able to meet up.“This is some of the hardest stuff we do, is making these choices. We realize that we have a lot to earn in terms of trust and proving that this standalone messenger experience will be really good. We have some of our most talented people working on this.”
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